Blogs and Downloads to Generate Leads (B2B)
By creating high-quality content that provides value to the target audience, I was able to attract potential customers. To generate these leads, I used tactics such consistently producing valuable content and promoting it through various channels. These prospects where then converted into marketing qualified leads with gated content, such as e-books or whitepapers. Custom approaches to email marketing was used to nurture leads by providing additional valuable content and building a relationship with the prospect over time.
At dekkersinternational.com, as end responsible for all online communication, I prepared diverse blogs, downloadable content pieces and social media ads (and posts) to generate B2B leads. A part of daily tactics to distribute content pieces on social media channels, the website and email I also prepared all visuals (image and video).
Some blogs to highlight:
Retail signage: 3 powerful types of branded signs for stores
https://www.dekkersinternational.com/blog/retail-signage-3-powerful-signs-for-store-branding
Trending Brand Signage in 2022: Most Ordered Items By Global Brands
What is Modular Design and Why You Should Care
https://www.dekkersinternational.com/blog/what-is-modular-design-and-why-you-should-care
Interview: craft beer market insights to grow your brand in the US - with Brewers Association
Most popular lead generation content piece I created:
Most valued report: