Advocate for Positive Change & Growth
I’m Zita, driven by a deep passion for making a real difference. With a career spanning digital marketing, campaigns, and advocacy, I’ve worked across B2B, B2C, and NGO sectors. Right now, as the Global Head of Campaigns at Compassion in World Farming, I’m leading efforts to help contribute to a fair transition of our global food system for one that’s kinder to animals, people, and the planet.
For over a decade, I’ve been crafting and executing campaigns that spark action and drive real change. From building strategies to leading teams and turning complex ideas into impactful solutions, I thrive on making big things happen. Whether it’s through collaboration or bold initiatives, my aim is always to create growth, inspire action, and leave a lasting positive impact.