Zita Dusa
Zita Dusa
FREELANCE, REMOTE COPYWRITER, CONTENT CREATOR AND CAMPAIGN MANAGER

Creative Strategist and Advocate for Positive Change & Sustainable Growth

I’m Zita, driven by a deep passion for making a real difference. With a career spanning digital marketing, campaigns, and advocacy, I’ve worked across B2B, B2C, and NGO sectors. Right now, as the Global Head of Campaigns at Compassion in World Farming, I’m leading efforts to help contribute to a fair transition of our global food system for one that’s kinder to animals, people, and the planet.

For over a decade, I’ve been crafting and executing campaigns that spark action and drive real change. From building strategies to leading teams and turning complex ideas into impactful solutions, I thrive on making big things happen. Whether it’s through collaboration or bold initiatives, my aim is always to create growth, inspire action, and leave a lasting positive impact.

 

Freelance projects & employment

Experience coming from fruitful collaborations in B2B, B2C - Ecommerce and Non-Profit initiatives. Here are a few of the recent organisations and entrepreneurs I worked with.

 

What others say..

Ted van der Put
Sustainability Consultant

 

It was a real pleasure to work with Zita on my new website. The way she captured the mission and values in the webs design showed her creativity and professionalism in this field. She modeled in our working relation excellent preparation and follow up. Next to that it was a personal pleasure to work with her as a person, with her enthusiasm, sense of humor and curiosity. It all resulted in having a very future proof and attractive website, a pleasant learning experience and all for a very reasonable fee.


Matteo Marziano Graziano Art Director

I had the pleasure and the fortune to have Zita as teaching guest for a 3 days workshop on online marketing, art entrepreneurship, and social media. The inputs and value she brought into the room had a huge impact on my team. We could implement easily tools and new knowledge, and had a very good downtime time, too. Fast thinker, up to date marketing expert and dedicated world changer. I would hire her again and again, and so should you!


Elena Artico Senior Campaigns Strategist

I had the privilege of working alongside Zita. Our shared commitment to improve animals lives forged a strong professional bond. Zita's dedication to the cause made our collaboration not only effective but also immensely enjoyable.

When I had the opportunity to welcome Zita into my team, she made my life easier. Working with her was an absolute pleasure – she exuded professionalism, intelligence, adaptability, and an unwavering drive to fulfill our mission. Zita consistently demonstrated a rare combination of strategic thinking and hands-on execution, making her an invaluable asset to our team.

Zita's ability to lead with passion and purpose became evident as she took charge of one of the most crucial campaigns to end the first cause of animal cruelty worldwide. Her vision and organizational skills were instrumental in driving the campaign forward, and her strategic insights significantly contributed to raising awareness and rallying support.

In every interaction, Zita left me feeling grateful to have her as a colleague. Her positive energy, collaborative spirit, and genuine commitment to the cause make her a standout professional. I highly recommend Zita to any organization that values a mission-driven, adaptable, and exceptionally talented team member. She is undoubtedly a super colleague, and any team would be fortunate to have her on board.

 

Experience & Portfolio

Selected projects. For more feel free to reach out.

 
jungle.jpg

Strategy & campaign management

  • Translating brand challenges to marketing campaigns

  • Translating company goals to marketing strategy

  • Creating large-scale content plans to achieve results

  • Budgeting, reporting and converting data to insights

crossroad.jpg

Writing & copywriting

  • Creating case studies, knowledge docs for lead gen

  • Writing blogs and websitecontent that converts

  • Copywriting for landing-pages, adcopy and emails

  • Preparation of presentations (C-level) and internal reports

developing-algorithms.jpg

Content creation

  • Social posts using (existing) photo and video content

  • Website content using (existing) photo and video content

  • Briefing, storyboards and agency coordination for outsourced content creation (videos, websites, microsites)

 

Ready for {online} growth?

“How do I convince people to buy my product?”

“How do I improve my website performance?” 

“How will more people know about my project?” 

“What kind of content do we need to grow online?”

Do you recognise these questions? Then you are in the right place.

 

 
 

Stop chasing your clients. Let them come to you.

The Fact is.. 80% of your clients are NOT ready to buy your core product when you approach them. In fact, as in every relationship, at the beginning there is almost No (!) trust. So instead of running after them continuously and trying to push them to be ready; focus your energy on sharing valuable content they will want to read or consume, follow and engage with them and when the time is right; they will come to you. 

 
 
 
 

Available for the World.

Let's get in touch.

Currently working remotely from Barcelona, Spain.

(Spoken languages: Dutch, English, Hungarian and learning Spanish.)